Professional by Fama Color is an exclusive line of professional permanent oxidation coloring products. The revolutionary M.A.B. technology lightens, deposits pigments and reflects light in a single treatment, giving hair intense and bright color that won’t fade over time. The Professional by Fama Color formula, in a gel-cream, has low ammonia content and respects the structure of the hair during and after treatment, leaving the hair strong thanks to cosmetic ingredients such as beeswax, coconut oil and castor oil. The range: 120 nuances can create an infinite variety of custom colors: 18 tactical nuances to naturalize, correct and bring out reflections, and 10 super-lightening nuances to lighten up to 4/5 levels and produce an even color and bright blonde. The base: Alcohol-free gel-cream, with minimum ammonia content. The cream ensures better coverage while the gel maximizes reflection, the oily base is easy to wash out and does not stain the scalp. The difference and the technology: The 1:2 dilution ratio and the exclusive M.A.B. technology are the two characteristics that differentiate these products from others on the market. Formats: Tube – 80ml, Oxygens – 1.000ml (10 vol, 20 vol, 30 vol, 40 vol).